- 97% of marketers reported that video increased user understanding of their products and services. 81% of video marketers have reported a significant increase in sales.
- Video helps you to rank higher in Google. Placing a video on a landing page doubles the time a user spends on the page. Videos can increase organic traffic by as much as 157%.
- A picture is worth a thousand words. Dr. James McQuivey famously applied this figurative comparison to video by stating a 60-second video must be worth 1.8 million words.
- Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined.